Jewish synogage Essays (520 words) - Sabbath, Religion, Time

Morgan Baker Professor Wilhite PHI353-DE March 31, 2019 Jewish Synagogue: A Gangster's Daughter I visited the Jewish Synagogue named "Temple Beth EL" right here in riverside. I got the opportunity to attend a lecture series that dealt with Jews and the Law. Marcia Rosen was the guest speaker and she spoke about her book titled "The Gangster's Daughter" and she opened up her message by saying "Our history and experiences can define us, inspire our actions, and as writers impact our words and stories. Mine most definitely has my father was a small-time gangster". She explains that she grew up in an unusual enviroment to some but an everyday reality to her. Gangster is a word that is not commonly used in a church setting however, her story is far from the norm. she spoke about how she visited her dad's gambling hall, a place hidden behind closed doors which could be referred to some as speakeasies so to speak . In her kitchen at home, she would always see her dad counting money and she was always confused as to how he was able to become so affluent without any subtle changes in employment. Although her home life was a lot different from other teenagers, he life in public was altered as well. She shared that when she was out on the town and one of her fathers' associates were present, they always picked up the check. Just as Hollywood tends to glamorize the American gangsters Marcia did so as well since some of, he biggest role models were harden criminals. Not everything taught was about crime or pertained to crime because she did mention how morals had a strong presence and importance because quitting never an option generosity as well as trust were critical to survival. Some people may think generosity is an easy concept while in a crime enviroment because money is seen as a given commodity. G enerosity didn't always have to do with money jobs or favors were sometime more valuable than the motive behind the job. She mentioned her Jewish faith and that played a drastic role in her life. She talked about her religious life and mentioned her prayer life and with my knowledge of Jewish religion I am aware of their trait rules and regulations. Such as prayer which happens three times a day, dietary habits with limitations and several festivals and days of remembrance. I know that Jewish teaching does not fall in line with the doctrine of Christianity. Because there are t wo main reasons, I know that Christianity and Judaism are different by biblical text and the sabbath . Messianic Jews and Christians equally take hold of the entire Hebrew Bible along with the New Testament yet, many Messianic Jews choose to live by the first five books of the Bible, called the Torah . In comparisons to Christians, we abide by the entire bible from genesis to revelation. Regarding the Sabbath, Messianic Jewish people have sabbath starting before sunset on Friday evening until Saturda y night. In contrast, historically Christians have been having the Sabbath on Sundays .

How The Internet Works essays

How The Internet Works essays My goal, in this paper, is to give the reader a better general understanding of how the Internet works. The Internet itself is a vast, sometimes cold place. However, with a small understanding and an open mind for new ideas, it can become a wonderful place to have fun and give you a better understanding of the world. In order to understand how something works, it helps to have a broad knowledge of how, when, and where it came about. The concept of computers came a long time before most people think that it did. It all had started with the lust to be first in technology. There are many points one could start at to explain the exact dates and years the Internet started. To save time, and also due to the fact that this report is about how the Internet works, not how it was created only high points will be discussed. In 1968, ARPANET (ARPANET was made to help personal of the military get important information from one point to another quickly) was created, only four minicomputers were part of this system. The term Internet was coined in 1974. In the year of 1983, the Domain Name System was created. This meant that long numbers were no longer needed to access servers. It is unclear, of the exact date, when the World Wide Web was created. Although it is pretty safe to say, it was released to the w orld 1991. The Internet is a vast complicated web of computers, servers, addresses, and lots more. Its a bit difficult to pick just one part to start from. Maybe we will start with how computers are linked. The word Internet explains exactly what it is in itself. It is an interwoven web of networks. Millions of computers are connected to each other thru bigger computers called server machines. Your computer sends a signal to a server, which in turn connects back to another computer, or a server depending on what function you are using. The server then collects the information you want to receive ...

Economics of Gender, Race And Globalization Essay

Economics of Gender, Race And Globalization - Essay Example nder, race, and globalization The roles of both the genders have changed considerably with the time and that can be explained with the help of the following facts. The working women of the United States of America earned about 29% for every dollar that the men earned during the period of 1815 and increased to 76% per dollar by the year 2004. Besides the change in the economic behavior, the social aspects of the lives of both male and female have changed. According to a study made on the US economy a thirty years old man of the present century is four times more likely to be divorced than an individual of the same age in 1950 and the chance of the individual being not yet married is twice more than that of the earlier period. Discrimination between the two genders occurs because of their difference in their biological existence, difference in their psychology, in their culture and also in their abilities. There are policies that affect the two ends of the gender differently. The ways in which we could discriminate the two genders are uncountable in practical sense. Difference in the gender of individuals and the difference in their sex are different as the cultural influences make the two different from each other. However, majority of the differences between men and women that are not biological are incorporated by the society itself. Since childhood, a girl is presented with baby dolls so as to make them grow up with the feeling that motherhood is one of the ultimate goals they need to achieve in their lives. Thus, the gender issue gained importance from period of indefinite past and the economics of gender mainly deals with the change in the economic behavior of men and women with the changing economic environment and the social nature of living. (Jacobsen, 1-7) The... This report stresses that the immediate effect of racism is the increase in poverty level of the country. Thus, the world is a place where if individuals are born with the colors of their skin other than white are likely to be grown up to be poor. Economic globalization through increasing and staggering debt of the poor nations has perpetuated the colonization of the racialized world. This essay makes a conclusion that the most adverse effect of both gender and race is the increase in the poverty level of the society. A nation with more gender and racial discrimination experience more of their population living in poverty. The combined discrimination of gender and racism reveals that racialized women bear the incidence of poverty almost double than that of non-racialized women. The rate of white women living in poverty is only 18% as compared to 37% chance of living in poverty of women with color. The public sectors that are mostly ill maintained in the country are the places of dependence and association of the women of the society and the minority classes. Until date, no dominant international organization has come forward to protect the interest of the racial communities and that of the Women of the society. Globalization brought the people of the world together as consumers of international market but they are separated as people of different race and gender.

Corporate Social Responsibility Essay Example | Topics and Well Written Essays - 1500 words

Corporate Social Responsibility - Essay Example These can include (but may not be limited to) employees, customers, suppliers, community oraganaizations, local neighborhood and shareholders.'-Wikipedia.CSR entails that corporations should contemplate the actual and impending effects of their decisions on other stakeholders as well. It is correlated with the principles of sustainable development, which propagate that social, environmental and other consequence of business decisions should be taken into consideration. These two aspects can be better understood by examining the shareholders and stakeholders theories. The main ideas of the two theories are juxtaposed under the following heads. Director's fiduciary duties: The Shareholder's theory advocates that value maximization should be the governing corporate objective. It makes a plea that the interest of the shareholders should precede over that of other constituents, based on the presumptions of capitalism. The supporting view is that, the directors fiduciary duty is to run the company in the interest of the shareholders.Tradional property rights are cited as a justification for this argument. The shareholders are the owners of the company, therefore they hold property rights. ... The chief proponents of the stakeholders' theory are Donaldson and Preston. According to this school of thought, directors should have multi fiduciary duties towards all the stakeholders. Stakeholders are the people who affect and are affected by the company. The stakeholders view of strategy is an instrumental theory of the corporatin, integrating both the resource based view and the market based view, it is opposed to the view where the company solely tries to increase the value for shareholding. The stakeholder group should not be treated as a mean to some end but must be participative in detreming the direction of the company in which they hold stake. Basis for determining business relationships: As per the shareholders' theory, business relationships are determined by legal contracts. Thus, it recognizes accountability towards those parties with whom explicit legal contacts have been signed. It follows Sternberg's argument that such contracts are made under 'libertarian free contracting". This vastly limits the scope of the corporation's obligations. On the other hand, the stakeholders' model advocates social and moral obligations towards all those who affect or get affected by the company, these obligations may be become binding on the company via legal or implied contracts. Both the theories accept that the firm is a nexus of contacts but differ about the basis for determing those contacts. Objective of wealth creation: The two theories take different stands about the nature of these contracts. Kay's work in strategic management (Kay1993), show that managing contracts on collaborative, 'relational' basis can lead to competitive advantages directly benefiting shareholders. Thus, shareholder's theory acknowledges that contacts should be

Social determinants of health Essay Example | Topics and Well Written Essays - 1500 words - 1

Social determinants of health - Essay Example Remarkably, the health situation in Australia is extraordinary and impressive in most aspects compared to other neighboring countries; however, the cancer issues continue to multiply creating the need to counter them and understand those affected for utter support. Definitely, cancer is an ailment that changes lives of most people with the survivors having positive outcomes resulting from well adjustment over time; nonetheless, there are still those that face daily challenges. The common health problems that result from cancer include weariness, aching, sexual complications, despair, apprehension and frame of mind deficiency; largely, these problems appear to be the core disruptors of the affected lives but the most frustrating are the social struggles (AIHW 2010). Typically, while undergoing treatment, most cancer patients are able to change their morals and objectives, perspectives on life and how they relate with others as part of the social development program: however, there are barriers such as occupational challenges, hitches with insurance and health worries that also negatively affect their social lives hence there still lacks a sheer solution. This article gives a brief analysis of the social impact on cancer evaluating the different social determinants of health relevant to the cancer and low socio-economic groups in Australia. Currently, cancer is the leading burden disease in Australia and has dominated for the last eleven years; the burden is a result of lives lost over the years due to premature death and disabilities from prostate, colorectal, breast, lung and melanoma cancers (CVA 2013). Occupational and social environment aspects of the infected affect the mortality rate; however, these are not the only core contributors but they are key determinants of a significant number of dissimilar cancers. The occupation determinant is about the exposures that people face in their workplaces; for instance, some of the machines and equipment used

Advertising Strategies for Indian Customers

Advertising Strategies for Indian Customers Chapter 1 Introduction I think one of the major roles of any company whether in a domestic market or international market the role of a marketer is to create an awareness of the product among the general public and attract general customers. However good the product is, without knowledge of the product and desires for the customer on the product it is impossible to create a brand or a successful product image. And the best thing that a company can do this is by launching an effective advertising campaign that kindles the emotions of customers in all positive sense. Advertising is the simplest way of informing or drawing attention or telling a group of potential audience regarding the product or company. Advertising can take several forms and it’s the duty of the advertising department of that particular company to conduct the market research and decide what are the most important things that have to be concentrated while launching an advertising campaign. Based on the research I conducted and analysis over several authors I was able to obtain what was the main goal of advertising and what are the various factors that influence in advertising. The main part of my research was to find how culture has an impact on advertising and what are the various strategies that can be used by multinational companies while entering a country like India. As marketers how can we integrate various communication methods in order to produce an effective advertising campaign resulting in producing a successful product? The main purpose of this chapter is to give some details in research background. This chapter will also give information on research aim and objectives. And the main part of the research is how advertising strategies vary while entering India. In order to understand the environment of India a detail study was conducted and I have drawn the conclusion. 1.1 Research Background India is a large country which has a large population around 1.14 billion currently and rapidly growing and for any multinational company entering India the market share they might target can be never enough. However the country has 28 states with 18 languages recognised. Though English is the medium of education through out the country the next most widely used language is Hindi which also the national language of the country. So for any company entering India as to decide which part of the country they are entering into and which market segment they are planning to advertise and what language is used there. India can be divided into two parts the north and south. In north the language that is most popular are Hindi followed by Marathi and Bengali where as in the south Tamil, Telugu and Malayalam are spoken in different states so companies do not have only the need of creating an advertisement blending the cultural impacts but also catering the local needs of each and every particular region. India has become potential emerging nation since China makes an entry to join the World Trade Organisation. Geographic advantage is only one part of the factors that speed up the growth of the Indian economy. India, however, also has other factors that attract the interest of foreign investment, such as FDI attractiveness, cheap materials, the education rate and low labour costs. When foreign companies enter Indian market, mass advertisement does pay significant part in making a good sale. This is because advertising can persuade consumers to think about their own self-image, influencing them to follow the advertisement’s message. However, when entering a market like India, cultural factor is also important because customers in each culture have different tastes. As a result, marketers have to take into consideration standardisation and adaptation because local customers will have different advertising appeals. The company’s image also will have a great influence of the customer. Because the brand is contributed from the company’s image and based on the product and its brand appeal the advertising campaign can follow a standardised strategy or opt to choose an adapted strategy. But India has already mentioned is such a large country companies entering will have to work hard as they require to enter several countries in one country like India because of its diversity in languages, cultures and values. 1.2 Research Aim This research aims to develop effective advertising strategies for foreign firms when entering India market. 1.3 Research Objectives To understand factors that can influence Indian customers to remember advertisement To know under consumer behaviour of Indian customers To know the implications of adverting on consumer behaviour To what extent advertising has importance How cultural values are essential in advertising going international To make qualitative analysis of advertising across cultures 1.4 Various media channels in India According to my research 80% of the population above the age of 16 is exposed to some media or the other in India. Whether its students or kids or homemakers or proffesionals.There are various media channels in India and all of them are considered to be effective and the question comes how the company is going to distribute in various media and identifying which media would give the best result. The various media channels in India are Television, Press, Radio, Cinema, Posters/Hoardings, and Internet. When it comes to Television the company has to decide who they are targeting are they homemakers or kids or working professional or students. When it comes to television certain channels that the company can never let chance are in television are news channels and sports channels. When it comes to news channels there are several news channels how ever there are media networks which telecast in each regional state in their own language. The next is sports channels and India is country in which majority of the population watch television in order to watch cricket matches. Home makers in India are really interested in television and spend most of their time in watching serials and the various serial programs can be the target location for targeting home makers. When it comes to kids the kid’s channels is the best place. In the later part we will discuss the various television categories in detail. Similarly in newspapers and radio they can be categorized. However the whole campaign depends on the company to decide who they want to market their product and how they want to market it. 1.5 Role of Cultures in India When it comes to culture India is one of the oldest and the most unique country. Country is so large and with varied cultures it is very difficult to understand them very quickly. As a result India varies amazingly throughout the country when culture is concern. Different culture in different parts of the country north, south, north east all of them have their own distinct features. Every state has its own unique culture and with a country with 28 states it is not possible to cater the need of entire nation in respect to culture. India is the home of various ancient civilizations including four major world religions, Hinduism, Buddhism, Jainism and Sikhism. India is the home of various life styles, languages, cuisine and music. For example when we consider cuisine it varies from culture to culture within the same country and every cuisine is different from each one. Similarly music and dance itself is completely different from north and south. In north it is bhangara, Hindustani. Where as in the south it is bharatanatayam, folk etc.India is a nation of festivals with so much cultural diversity festivals are celebrated with lights, fireworks, prayers and rituals. So when any multinational entering has to study the culture of that particular region understand the culture and then try to impact the advertising. They have to analyze whether they product will be suitable for that culture without creating any issues. 1.8 Significance Scope of Study â€Å"The study undertaken fulfils the requirements of the research outlined in the dissertation objectives. The study attempts to highlight the theoretical concepts from the course work and correlates those concepts with the research conducted in order to comes up with an analysis on what are the advertising strategies for a multinational company while entering India and what are the cultural influences that must be concentrated in order to succeed Therefore a thorough research had been conducted with the help of questionnaire and secondary data.† My own work (2008) 1.9 Limitations of the Study â€Å" The major limitations of study is that advertising in a country like India has various effects on various targets and most of our respondents are students and the response we achieved are from a narrow group because with the time limit it is not possible to analysis the entire market because it is very broad. Most of the questionnaires where answered by age group ranging between 18-25 and they responses cannot be considered entirely because it is not possible to predict whether they answered what they meant. The data obtained was cross checked. But however the responses cannot be 100% accurate.† My own work (2008) 1.10 Structure of Dissertation The dissarteation is divided into five chapters inorder to make a detail analysis of how multinational companies can advertise while entering India. It gives a inroduction on advertisement and on India what are factors that should be concentrated and a brief description of the media.The second chapter gives the litreature review by introducting what is advertisement ,what are the ethics,how culture and advertisement must be blended.How to define objectives and what are the various advertising styles. The third chapter defines the research methods and how to determine various advertising strategies. Inorder to know this we have to understand consumer behaviour and needs. This chapter aims to represent research findings, which are described in descriptive fashion. The collected data are analysed on the basis of a comparative qualitative analysis, with related or similar studies. This is the final chapter of this research and it aims to provide recommendations and suggestion, explain limitations and produce proposal for further research. Chapter 2 Literature Review Introduction This chapter aims to discuss and analyse related theories and concepts of advertising. It also reviews and discusses research findings of similar studies. It is claimed that advertisements can lead to buying decision making and several studies have also stated that many customers believe messages in the adverts to be truthful and unbiased (Dotson Hyatt, 2005). Today’s advertising requires a detail analysis of the target consumer and the advertisement must reach the customer in an effective way that it relates with him/her and stands out of other products. The main goal of advertisement according to my research is it is not to show that it’s better than others but how different it is which makes it stand out in the crowd. The product has to emotionally touch the customer in order to make the customer a real differentiation to cut through the rest and reach the target. There are several challenge that advertising face today but according to a study by Kroeber-Riel (1990, cited in Appelbaum and Halliburton 1993) in Germany, as much as 90 per cent of the information provided to consumer is ignored. They argue that advertising will need to capture the consumer’s attention and deliver the message in an original way that will enable the consumer to remember and identify with both message and the brand. According to Bullimore (1995) ‘without advertising, we would not have brands or innovation, consumer choice, value for money or our diverse media’. In order to understand the role of advertising we have classify advertising on for types, they involve in identifying our target audience for example when chocolate companies such as Kit Kat are advertising they must target mainly kids the next one is what is the purpose and next one is the media used whether it is television or radio or newspapers or magazines or cinema or any combination of them. And the last classification is based on the geographic area that it needs to address. 2.1 Definition of Advertising According to Phillip Kotler (2003), advertising is the most popular marketing communication tools because it is widely used in all business sectors. Terry Flew (2002), defined advertising as: â€Å"The way in which the mass media in all of their forms affect the way the audiences act and behave in their daily lives. The forms of media include television, films, songs and other similar forms.† (Flew 2002, p. 12) Under the concept developed by Kotler, key advertising instruments consists of both print and media adverts, such as print and broadcast adverts, audiovisual material, package-outer, brochures and booklets, billboards, display signs, symbols and logos, motion pictures, posters and leaflets, videotapes and reprint of adverts. However, in the recent years, a rapid development of technology has implications on the growth of media and advertising (Grips, 2002). A research showed that new forms of media, such as DVD and the internet changes the way people consume media or advertised products and services. The fast development of media has raised a question on the issues of media influence affect on attitude and belief of customers. Inoculation model is one of the popular passive audience theories, explaining that upon being exposed to advertising’s messages, viewers become instantaneously immune to them. The concept of inoculation model was used to examine the effect of advertising message on consumer behaviour by many researchers. One of the interesting studies was carried out by Karen Hartman (2000) who presented a snapshot of researched published between 1990 and 1999 and studied negative political advertising, mainly in the US. Hartman used showing themes, such as typologies, effects of negative advertisements, media coverage of political campaigns and the actual candidate behaviour, to categorise the literatures. Research finding indicated that a long term exposure to negative message can effect the perception and attitude of the viewers towards politicians and political parties. 2.2 Consumer’s attitudes towards advertisement In my research I understand that consumers are more favourable than unfavourable towards advertising. They not only recognise the negative effects but also the positive economic impact f advertising industry. Advertising is a method in which companies can motivate a consumer in making a decision. Because the advertising if effective can create a connection and help the consumer to take a decision quickly and easily. According to Abernethy and Franke (1996) argue that the evidence on consumer attitudes toward advertising shows that consumer prefer advertising that helps indecision making. Providing information that differentiates a brand from its competitors tends to increase commercial recall, comprehension and persuasion. They cite a 1995 study by Ducoffe that found information in advertising to be the single factor most strongly correlated with overall advertising value. Their review of audience perceptions of commercials revealed the informative/effective factor to be the best predictor of ad likeability and brand attitudes. Their summary is that advertising information is an important influence on consumer’s responses to both the ad and the brand. The Advertising Standards Authority Report (Ford-Hutchinson and Roth well 2002) similarly identified a series of consumer attitudes towards advertising and confirmed many of the previous studies: Advertising is everything with a name on it. As noted earlier, from the consumer perspective, the term ’advertising’ encompasses every piece of brand, product or service communication. It obviously includes the key media of advertising but also other aspects of ‘selling’ such as direct mail, door drops, the internet branded clothing, sponsorship, branded text messages and even telephone sales. Life without advertising would be dull. Advertising is part of the environment. For some mainly older respondents, there is perhaps, too much advertising, but the majority embrace it as part of life. They indicate that without it there would be less information, entertainment and street colour, and less to talk about. Advertising is an indicator of business health Advertising has got better. It is felt to be cleverer, more reflective of real life, more entertaining and more tuned to different targets. Consumers are concerned about ‘untruthful truthful advertising’, advertising that dose not lie, but is economical with the truth. It mainly concerns the advertising of financial products that highlights substantial benefits but is vague about risk or downsides. It is epitomised by advertising for accident claims companies consolidation of debts and loan offers. Overall the regulatory bodies were felt by the public ‘to be doing good job’. However, in the area of untruthful, truthful advertising’ it was felt that ‘they’ should be more active, invasive and controlling in order to protect consumers. 2.3 Ethics of Advertising In 1972 William Franken (cited Zinkhan 1994) defined ethics as a set of moral principles directed at enhancing societal well-being. He sub divided this into moral principles: beneficence-which concerns doing good; and justice-which is the practice of being fair. Bush and Bush (1994) defined ethics as ‘just or right standards of behaviour between parties in a situation, based on individual moral philosophies’ Another major problem in advertising is to understand the ethics any thing that is said to be right or wrong must be accepted only if they are justified. Zinkhan (1994) acknowledges that when making these difficult moral choices there are many places to turn for guidance including personal conscience, company policy, industry standards, governmental law or regulation, and organised religion. Any advertising that is said to be not following the ethics are those that have significant harmful effects for section of people. Robin and Reidenback (1998) take a much broader view of ethics in marketing communications and point out the degree to which the basic functions are seen to be ethical or unethical they suggest that advertising, in particular, must be measured within an understanding of our history the time in which they are applied their context, the expectations of society the requirements of capitalism and our best understanding of human behaviour 2.4 Advertising Culture Culture is the main factor influencing consumers to develop perception toward brands and products (Maxwell, 2001). A study investigated homogeneity versus heterogeneity of global consumption, emphasising on culture price/brand effect model of middle class consumers in the US and India. The main purpose of the study is to compare the consumers of developing countries to those in industrial nations as well as comparing culture differences of the two nations and see whether it affect the way customers perceive. Research finding indicated that consumers in India have a lower perception toward brand than that of consumers in the US. It showed that Indian consumers need to be convinced of standardised quality. And the differences between Americans and Indians influence how price and brand affect their buying decision making. Indians appeared to be tougher consumers to whom to sell as compared to American buyers. This research finding signifies that cultural differences influence the way people think, implement and interpret. Thus, it can be assumed that marketers must take cultural factor seriously when entering Indian market because consumers in India need to be convinced of standardised quality. In addition, when companies go across border, adaptation should be considered. Marketers can use the same strategies from home when they entering foreign markets, but this tactic may business goal Discussed in an article, focusing on positioning of products in foreign markets; it claimed that it is logical that consumers would react differently to different categories of product. Marketers must understand consumers’ perceptions of international, national and private brands because it enable them to know consumer needs and to position products better against the background ofdifferences in product quality, price, prestige, and the like. Therefore, to positioning the products and service in overseas market effectively, firms must understand different demands of consumers in different countries (Ghose Lowengart, 2001). 2.5 Advertising Objectives Advertising objectives are to be decided at the beginning of any advertising campaign. Objectives are measurable and defined clearly. The advertising must be designed in way that it can achieve its goal. For example it can developed in order to bring a product awarness,product launch,brand choice,image change or some other aspect of advertising communication.Objectives should be always precise and narrow and they must be developed in a limited set of targets. Creating wide objectives to be attained within a short span of time and limited but will make the advertising campaign loose its effectiveness. According to Murphy and Cunningham 1993 ‘Advertiisng objectivees are simply statements describing what is to be accomplished by advertising to capitalise on opportunities and/or overcome problems facing the adveriser during the planning period’ Many investors think the amount spent on advertising would directly produce the sales which according to the research is not true. Because sales achievements are not only related to advertising because lack of performance in some other areas will also result in the goals not being achieved. But inorder to achieve the sales target advertising plays a important role but the argument is advertising alone cannot achieve sales targets. According to Pincott 2001 there are many statements of advertising objective and,whilst the following list is not exhaustive ,it indicates the type of objectives that might be set for an advertising campaign. Awareness and saliency: Raise the profile of the brand by x per cent; Build awarness of brand by x per cent; Make consumers aware of brand’s promotion; Drive saliency; Raise awarness of the brand at launch; Educate the consumer of the benefits of the brand; Reinforce perceptions; To maintain the brand positioning Revive brand relevance and appeal; Reflect the size and status of the brand; Remind current and lapsed users that the brand; Build on past brand strenghts and remedy perceptual weakness; Enchance the special regard with which the brand is held; Change perceptions; Reposition the brand; Encourage reassesment of the brand To express the brand values in contemporary manner: Change the basis of consumer evalations of the product caregory; Change behaviour; Encourage increased use of the product; Gain trial; Get kids to ask Mum for the brand; Increase penetration of the brand amongst(a defined target group). As mentioned above there can be various objectives but it is most appropriate for the company and the marketers to decide what they want achieve and within what time.For example a company launching a business mobile can clearly decide that its target audience are business people and decide their goals.The more appropriate the Use of Market Research in India Rit Cifton(1997) has defined internation advertising as an approach ‘seeking a common perspective across markets†¦.but not in as ambitious a way as global advertising which seeks to standardise as much as possible’.Without market research it is impossible to forecast the future. The various reasons for market research is to determine the availability and relevance of media channels in India. What are the most effective influence of media in consumers mind. What is the fastest way of reaching the consumers and what is the most effective. Marieke de Mooij(1991) argues that:’Advertising to be effective,must derive from and be part of a culture sharing the language and values of the target audiences.’It is possible to stand out this by developing global themes. Advertisers have a main question of whether standardising or adapting their strategy and when they have answer this they have to analayse their product and determine how it can relate to their target audience.In India the advertising propositon must be targetted with a multi-lingual perspective from the outset.Good advertising avoids subtitles .Different regions require different costume for example a ad featuring in north india requires a number different features than that require in India for example it potrays a family in North India it has show different in style of wadrobe,house and how they talk to audiences down south. When a advertisement has to be translated from one language to a nother it can be done quite easily and it requires a lot of space. The cuisine differs from region to region and state to state in India can vary. Advertising literacy is very important. Mary Goodyear (1996) differentiates the components of advertising literacy in the following table: THE COMPONENTS OF ADVERTISING LITERACY LOW CONSUMERISATION HIGH CONSUMERISATION Product attributes Product Benefits Focus on products Focus on usage Rational Emotional Realistic Symbolic Fact Metaphor Makers’s language Brand language Salesperson Consumer Packshot Consumption Left brain Right brain Selling buying Source:Goodyear 1996 Statements used in one country as humourous can be very critzing in another country. India Therefore proper analysis of culture ,languages and colours are very important. For example several colours have different meaning in India.The value of research in the international context as said by Bannister et al.1997 The value of research in the international context Source:Bannister et al.1997 Research ↓ Position→Emotional or informative ↓ Appeal→Romance,sex,social reward,etc ↓ Tone →Humour,soft sell,narrative,etc ↓ Advertsing concept→ Format→ cartoon,slice of life,music ↓ Media Role of colors in India India a land colors different colors mean different meanings through out the country. In peoples mind colors are associated with festivals,occasions,religions,happiness,lifestyles and beliefs. Being a vast country the same color can be associated with different meanings in different part of the same nation . What I have tried is to consolidate and come to general view of colors and how their associated with the mind of the people. Inorder to anlayse this certain color are accepted as total different meanings in different cultures. When we consider the color red it indicates power,happiness and fearless.In most wedding the red is used for decoration because it indicates happiness and prosperity where as the same color red in southern part of India is accepted as a violent and very dangerous.In India once a girl gets married she is suppose to keep a red powder on her forehead indicating that she is married.The colour black is usually a color which the product could better stay away from because in India Black is regarded as evil color. It represents negativity and darkness. Yellow is a color which is usually associated with herbs , yellow which is associated with turmeric which is used for ladies and kids which they apply on their faces to give them a brighter appearance and take all the dirt away it indicates cleaniness ,purity and sancity.Every religion as a color associated with them for Hindus the color that reperesents gods are usually red and blue. Because blue is represent by Lord Krishna and red is the symbol of Goddess Durga. Where as the majority of the people following Islam their sacred color is green. White is a color in most part of the nation which indicates loss of happiness. It is usually allowed to wear in funerals. A widow wears a white dress to indicate that she has lost her loved one and she will stay from the happiness and joy here after.But some people also regard white as divine and purity.Contrary to the West where heritage and richness is showed by purple in India pink potrays royality. Being such a large country a color need not have the same meaning in every part of the nation but the role of the company is to analyse the consumers mind set and ho

Potential Abuse of Human Cloning :: Argumentative Persuasive Topics

Potential Abuse of Cloning It is understood that using forms of genetic manipulations has great potential, if the usage is based on the idea that it will be used to improve agricultural production, medicine technology, and the like. To use cloning as a coping device for those who mourn loved ones, or simply cannot deal with nature's life and death process, however, is simply wrong. It is not only idealistically wrong, but ethically, morally, and even lawfully unjust. If cloning human beings becomes a reality, it will be the process that will slowly deteriorate the diversity of the world, and the ability for people to deal with negative occurrences in their life. Ethically and politically cloning seems to be breaking all the rules, already. Supporters of cloning are pushing for a reform of any law or constitutional right, banning cloning, to be changed. Cloning is currently backing an ethical uproar around religious communities, due to its new explosion of advancements. Contemplations of a new race, and its laws, are already in the making.Despite the hoards of people who are anxiously gathering to ban it, scientists are continuing to push forward with experimentations.Some of them believe that no matter if a person, or group, likes cloning or not, they better learn to deal with it because it will not be stopped.It is hard to say whether or not the growing populations who are against cloning will be able to do anything to prevent it as a whole, or even partially.Regardless of how the U.S. chooses to deal with this issue, each country has their own plans and opinions.There are many variations on the new cloning policies, and the outcome of th is new technology will be very interesting to see. There are three different types of cloning.The first two are somatic manipulation and germline genetic manipulation.Somatic manipulation only changes the somatic gene makeup of a single person (their physical appearance).Germline genetic manipulation, however, passes all manipulated genes throughout the future generations (so any odd physical appearance or disease that is eliminated in one child will be forever eliminated in it's heritage line) (Hayes pars. 10-11). Many doctors are now suggesting parents test their unborn children and cure them of any maladies they could possibly encounter during their entire life through somatic manipulation (mostly including major outwardly physical disabilities).This way they can do everything possible to "perfect" their child's outward appearance and mental abilities prior to birth.

The Birth of Venus, Sandro Botticelli

The Birth of Venus, Sandra Poetical Before writing this review of a painting, I asked myself several times of what should I choose, what is my favorite or the most peculiar masterpiece for me? After a short dilemma I figured out that I am fond of Italian Renaissance, especially Early Renaissance. Most of all I enjoy and admire the Florentine School, brightly represented in the paintings of Sandra Poetical. The painting of his that attracts me most is The Birth of Venus. The work on it was accomplished in nearly 1486 and the painting itself is now kept in Fizz, Florence.It is the most famous and recognized reproduction of the myth about the birth of Venus, Roman goddess of love and beauty. Venus is an Italian Renaissance ideal: blonde, pale-skinned, voluptuous. Poetical has picked out highlights in her hair with gold leaf and has emphasized the femininity of her body (long neck, curliness). The brilliant light and soothing colors, the luxurious garden, the gorgeous draperies of the ny mph, and the roses floating around the beautiful nude all suggest that the painting is meant to bring pleasure to the viewer. The naked goddess swims to the coast in the opened pearl shell.Venus is escorted by Zephyr, god of western wind, and Flora, his wife. By this Poetical shows the beauty that Venus brings in our world: freshness from the offshore breeze and dour from the flowers. On the shore she is welcomed by one of the Graces. Therefore, Venue's advent to this world is accompanied by celestial beauty and charm. The background also deserves a special attention. The color of Venue's body is purely divine; the chord is used excellently to show the darkness of the horizon ND to express the feeling of anxiety, fading away, and even mystery.Contrariwise, the front side is saturated with bright colors meaning the commencement of something unknown and heavenly. To sum up, rather than choosing one of the many interpretations offered for Botulism's depiction of The Birth of Venus it m ight be better to view it from a variety of perspectives (mythological, political, religious). Nevertheless, you should definitely get acquainted with this eternal masterpiece for it will always symbolize beauty, magnificence, grace, and divinity.One of the most moon phrases concerning music used by musicians and non-musicians alike is â€Å"Music is the universal language. † But what does that really mean to people? Music is a universal language that transcends boundaries and bond people even thousands of miles apart. Even if you don't recall a single melody or flow of notes, still your subconscious has been catching all the music played in the background. Slowly easing and swaying to the rhythm, you enjoy the atmosphere that is created around. To begin with, music is called the universal language of the world because of many reasons.First and the foremost, music is made up of 7 main notes. No matter what part of the world you are and what instrument you play, all the music created is one of the 7 notes. There may be different names for all 7 notes in different parts of the world, but for the performer, they are still the same. Therefore, music is a versatile kind of art that finds approach to every humans taste. Furthermore, being a form of art music can reach the deepest parts of your heart and soul. You don't have to be a patient or a psychologist to understand music.As long as any melody and rhythm aka you feel yourself, it is the best doctor a person can find, and best remedy anyone can recommend. You can recollect your bygones or precious moments of your life. You can think of future, prospects, plans, and ideas. You can relax and take delight in listening to the beat or piano play. Consequently, music can be a reflection of your mood, style, and even life. Finally, like any other language music can express any and every type of emotion. But where it scores more is where the words fell short of expressing, while music can go on and on visualizing all that you ever want to say.Sometimes music is the way you can show love, hatred, anger, fury, calmness etc. It takes only a couple of lines to say what you mean in a very exquisite way. Thus, music is a useful tool to reveal your attitude to things and, what is more, to people. To conclude, no matter how much evolved a form of music is or how sophisticated its approach, music touches everyone's soul. If you do not connect to any music, you probably are losing a part of yourself. Let's celebrate this form of art with a quote by William Shakespeare, â€Å"If music be the food of life, play on†.

good essays

good essays In The Grapes of Wrath the author, John Steinbeck, presents religion in several ways including the fanaticism of the Sin Watchers, Jim Casys parallel character to Jesus Christ, and through the use of symbolism throughout the novel. Through these methods, Steinbeck weaves a web in which religion is presented as a double-edged blade; one can go to the path of being truly a devout, kind person, or one can choose the path of zealously, condemning all who would oppose or go against their views. The Sin Watchers represent the epitome of religious zeal. They force their ideals upon others, and they point out the sinful ways of their fellow camp-mates. These people Steinbeck presents as evil aberrations who disrupt the otherwise peaceful life at the government camp. The most viewed Sin Watcher was the woman who berated Rose Of Sharon for her sinful ways. This horrid woman told Rose Of Sharon that because of the hug-dancing and other fun activities, the baby would be stillborn. Sadly, the baby was born dead, but not necessarily due to Rose Of Sharons activities. This woman instilled in Rose Of Sharon the idea that it was her fault that the baby did not survive. Jim Casys actions bore a close resemblance to the actions of Jesus Christ. In the time the book was published, this was viewed as an act of blasphemy. As discussed in class, many of the acts, trials, and tribulations of Jim Casy (along with the ominous JC initials) parallel those of Jesus. Jim Casy represents the epitome of personal reverence, despite his renunciation of preaching. Throughout The Grapes of Wrath, religious symbols crop up, further explaining the significance of the section. One use of symbolism is that when on the road to California, Tom encounters a snake. Already established in the novel is the fact that to the Goads, California represents a place of great wealth, freedom, and prosperity. It is a Garden of Eden, so ...

Role of advertising in launching a New Dance school

Role of advertising in launching a New Dance school A dance school is an institution that students interested in dancing can learn more about ballet, including rehearsal. Different dance schools provide a variety of dancing styles. In order to launch a new dance school in the US, it would be necessary to analyze the market. This would include in-depth assessment of various dance schools in the U.S. market, together with products and services offered. The U.S. dance schools offer a variety of classes in hip-hop, tap, jazz and musical theatre dance.Advertising We will write a custom essay sample on Role of advertising in launching a New Dance school specifically for you for only $16.05 $11/page Learn More Julliard School Based in New York, Julliard is a private dance school managed by President Joseph Polisi. Julliard School has approximately eight hundred colleges, which offers a variety of dances. Since its establishment in 1905, the institution has managed to offer training services to over 800 students in m usic, drama and dance across the US. Researches indicate that Julliard School admission rate for students has increased from 7.6% in the year 2007 to 8.0% in 2009. However, in 2011 Julliard School admitted 5.6% of applicants. The institution has various collections including orchestras, chamber music, and jazz. Julliard School is focused on raising $300,000,000 to enable it sustain the market as regards to performing arts in the new decade. Julliard advertises its services and products in various media for rising awareness, including journals such as those published by Random House and Norton. The New York Public Library also advertises services offered by Julliard School. Nevertheless, the institution has its website that assist in advertising services at the global level that is, https://www.juilliard.edu/. The adverts of this organization normally target undergraduate and graduate students. Ballet San Jose Ballet San Jose is a dance organization that is currently situated in Cali fornia, US. The institution was established with an aim of providing San Jose region with professional skills in dancing that is, in a way that honours the vision of various artists. The ballet offered by this school also aims at meeting the artistic standards, as well as fulfilling cultural requirements of the society it serves. The advert made by this institution normally targets a wider audience. By the year 2007, Ballet San Jose had over 100 traditional and contemporary dances (Giddens 78). Directed by Dennis Nahat, the institution has dancers from various countries, including the U.S., Japan, Canada, Vietnam, and France, among others. Presently, Ballet San Jose has over 450 students. The organization has for long targeted children at risk and young audiences. It advertises its services and products through various media such as New York Times and San Francisco Chronicle. In addition, a number of its advertisements are done via its official website.Advertising Looking fo r essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Roland Dupree Dance Academy Ronald Dupree Dance Academy is situated in Hollywood, US. It has attracted dancers across the world owing to the school’s variety of instructors from various fields including film, television and stage. In partnership with Mary Jean, Roland succeeded to open Dupree Casting that specializes in movie and television dancing. Currently, Roland Dupree Dance Academy has invested in child acting facility referred to as the Youth Academy of Dramatic Arts. Ronald Dupree Dance Academy generally advertises its events and services through the New York Times since they believe it is the most effective medium of advertisement. Strength and weakness Although newspaper and journals are commonly used as mediums of advertisement, they are currently phased out by the internet. Many organizations are presently finding it more resourceful to advertise thei r services via websites since many customers are now accessing it (Dave 12). One of the strengths of advertising services through the media is that they create awareness in the public hence increasing the profitability of the organization. One of the weaknesses is that advertising can be ineffective in case the correct medium is not used. This would amount to losses through the costs of advertising. Dave, Evans. Social Media Marketing: An Hour a Day. Indianapolis: Wiley Publishing, 2010. Print. Giddens, Anthony. The Consequences of Modernity. Malden: Blackwell Publishers, 2009. Print.

REL212 WEEK 5 Research Paper Example | Topics and Well Written Essays - 250 words

REL212 WEEK 5 - Research Paper Example Although it is believed that Kami resides in everything, there are specific places secluded for the interaction of Kami and people including sacred nature and the shrines (Breen & Teeuwen, 2011). The western religions believe in monotheism. They believe in one creator, God. The eastern religions believe in polytheism. The fact that the Zoroastrians believe in the existence of both evil (druj) and the good is a unifying factor between the two religions (Iver, 2009). Christianity is greatly influenced by Zoroastrianism, one of the first religions of the world. Most of the practices in Christianity are from Zoroastrianism and include resurrection, dualism, judgment after death, the existence of heaven and hell and the savior being born by a virgin (Hartz, O’Brien & Palmer, 2009). Through the help of hundred of scholars, there has been a renewal of the Zoroastrianism religion. It is still relevant and inspiring. The main reason is the main teaching of the religion is good thoughts, words and deeds. This are the main building blocks of the religion and also all the other upcoming religion (Iver, 2009). Explain two ways in which the concept of â€Å"exile† in Judaism (from the Garden of Eden, then Babylon, and so forth up to the reestablishment of the nation of Israel) has been a major part of Jewish religion and heritage. Judaism traces its root to the covenant made between Abraham and God. Most of their religion practices and heritage are governed by the many covenants they made during their exiles and journey to the Promised Land (Max, 1952). According to the Bible, Abraham was given the 10commandments which are pillar to the Jewish religion till now. From the sunset of Friday to the sunset on Saturday, they observe the Sabbath (Max, 1952). During their captivity in Babylon, they copied their culture including their alphabet and calendar. They also replaced their traditional script with a current Hebrew script. After their

Changes in American Transportation Essay Example | Topics and Well Written Essays - 2250 words

Changes in American Transportation - Essay Example Transportation includes transportation of people, goods, and even animals.There were various means of transportation in America during the 1800's, including Steam Boats, Horses and the use of Public Ferry. Nowadays, transportation and communication are usually treated in different contexts. However, during early 1800's, long distance communication was very much dependent upon transportation. During that period, transportation was synonymous to communication, and the growth of transportation directly affected the developments in communication to a great extent. During the 1800's the 'pony couriers', a means of transportation as well as communication, influenced the history of transportation in America.In order to appreciate the changes in transportation during that period, it is necessary to analyze the process under the then prevailing circumstances, and gain an understanding of transportation methods and processes back then. A careful analysis of the newspapers of this period in the history provides glimpses of the status of transportations prevailed in those times. In America, transportation in the sea and waterways was already quite developed between 1800 and 1810. The use of steam boats started between 1800 and 1810. ... Transportation of the agricultural and industrial commodities strengthened the economy of the country. Within few years steam boar services grown very fast, catering to the development of the economy, and a news article is given below. Natchiz, Jan 2: Important Arrival - Arrived here on Monday last, the Steam-Boat from Pittsburgh which had as a regular trader She was only 921 hours underway from Pittsburgh to this place a distance of near two thousand miles."1 Before then, only the inland methods of transportation, like horses, mules and asses which remained primitive because of their slow pace of technological development, that Americans relied upon. Animals like horses, mules and asses were the means of transportation before 1800.This change in the mode of transportation enabled Americans to move from place to place more conveniently than they could before 1800. During the 1800's it was normal to come across the advertisements in newspapers, a sample of which is given below, for trading in horses. "A Mare and Horse for Sale, Classified Ad 4"2 Another change in the mode of transportation between 1800 and 1810 was the commencement of the use of Public ferries. Adverts like the one below were to be regularly seen in the newspapers then. "Be it ordained by the Mayor, Aldermen, Common Council, and Freemen of the City of Hartford, That if any person shall willfully, or negligently, ride or drive any kind of Carriage, or Vehicle, or ride, lead, or drive any horse upon any Side Walk in laid City, now laid out, or hereafter to be laid out, unless for the purpose of necessarily... and to pay to such party just damages."3 "The port cities and ferry places were active with import and export of cargo of various types. Primitive types of